Bombs Gone

I confess I have a small addiction to old black n white British war movies. Not something I imagine Paris Hilton or Mylie Cyrus suffer from. Thus I have probably seen the classic 'The Dambusters' (a re-make by 'Lord of the Rings' Peter Jackson is in the pipeline) about 98 million times. Which leads me to this wonderful spot from a good few years back from beer giants Carling for their 'Black Label'. The tagline 'I Bet He Drinks Carling Black Label' was used for years in their TV campaigns and for me (and my addiction) this one is the pick of the bunch...

No to Jako

Market research can be a tricky business. But sometimes the results speak for themselves. I did a quick survey round the Mammal office and asked each staff member whether having a picture of Glen Jakovich shoved for no apparent reason on ad's for garage doors would make them want to buy doors from that supplier. The reply was 100% no. There you go.

Pepsi Max spot perfect for the day

bang on demographic, a spot perfect for the times we love it!

Suits you Sir

If you’re feeling down and feel that sniggering at someone might help then can I suggest a trip to your local Westfield Shopping Centre. Chances are in these retail therapy filled days that you’ll found yourself wandering around one soon enough. My local is the ‘Carousel’ in Cannington. It would be a standard policy for a company like Westfield to deck their store ‘security’ officers out in uniforms giving them presence and gravitas. A form of shopping centre branding if you like to make consumers feel safe in their particular centres. Especially given the great packs of roaming disaffected youth wandering around these places on a late night shopping Thursday.

Now sadly for the security guards concerned these ‘designer’ uniforms are THE most ill-fitting clothes I have ever seen. I’ve yet to see any of the staff in ones that even vaguely fit their body shape. It would appear the original design and sizing of the jacket was done on Shrek. The sleeves are so long that Michael Phelps would be struggling to spot his hands poking out and you’d have to iron the thing on a frying pan to get the shape right. Thus a chance for Westfield to present their business as a professional brand with its customers safety concerns as a priority looks cheap and laughable. Which is a shame for Westfield and an even bigger shame for the poor sods who have to wear the uniform.

Snuggie

This spot has been knocking around for a while but just in case you haven’t seen it here it is. It’s impossible not to laugh. I tried and ended up in hospital with perforated eyeballs.

Anti smoking montage an inspired move

The anti-smoking spot for the WA Cancer Council currently airing definitely does the business. I don’t smoke but it still got me thinking “Gee maybe I should quit then go punch my local tobacconist in the face”. The Leonard Cohen track is an inspired move even though the agency will probably get hammered by some of their short-sighted contemporaries for going a montage. The fact is we’ve reached a tipping point on the smoking cause and our relationship (for those old enough) with past campaigns is pretty telling; at least it is for me

The ‘Everybody knows' tag is brilliant – this spot is exactly what was needed; why buy a new sledge hammer when you’ve got 10 perfectly good ones in the shed.

Nothing new in shocking the audience but the concept reintroducing the back catalogue via montage is a small stroke of genius….

Thumbs up from us.