Dog, Mule and Charlie

It's a sad reflection on our world when we (that's tax payers...well UK Tax payers to be more specific) have to spend a million pounds on an anti-drugs (cocaine) spot aimed at a 15-18 year old demographic. It's a tall order to be serious and amusing and gritty and getting a serious public health message across and all whilst engaging teenagers. This one ticks all the boxes but I'm still not sure.....