Pretty In Pink

Those of us that follow the Beautiful Game will know that it's been long time since players wore good ole plain black boots. Us marketing guys stepped in years ago so that designs became cool, bright coloured, hi-tech and more importantly that this seasons newest design was a MUST have for all budding football players to emulate their idols. Nike, naturally one of the leaders in football boots branding have just released their latest design......

Dad ROCK!

A combination of two unlikely ingredients can sometimes make the best of meals. Don't panic I'm not going all celebrety chef here. Just making the point that the most impact can sometimes come from having our preconcieved ideas shattered. It's a key tool of marketing. I know I'm not explaining this very well so instead here's a clip of 'The Hold Steady' appearing on the David Letterman Show. Most of the band look like someones drunken Uncle dancing at a wedding BUT the subsequent song and performance is a sublime slice of feel good bar-band rock. If they looked like say the Strokes or The Kings Of Leon then it just wouldn't be as good. See what I mean....