Wednesday, February 11, 2009

Suits you Sir

If you’re feeling down and feel that sniggering at someone might help then can I suggest a trip to your local Westfield Shopping Centre. Chances are in these retail therapy filled days that you’ll found yourself wandering around one soon enough. My local is the ‘Carousel’ in Cannington. It would be a standard policy for a company like Westfield to deck their store ‘security’ officers out in uniforms giving them presence and gravitas. A form of shopping centre branding if you like to make consumers feel safe in their particular centres. Especially given the great packs of roaming disaffected youth wandering around these places on a late night shopping Thursday.

Now sadly for the security guards concerned these ‘designer’ uniforms are THE most ill-fitting clothes I have ever seen. I’ve yet to see any of the staff in ones that even vaguely fit their body shape. It would appear the original design and sizing of the jacket was done on Shrek. The sleeves are so long that Michael Phelps would be struggling to spot his hands poking out and you’d have to iron the thing on a frying pan to get the shape right. Thus a chance for Westfield to present their business as a professional brand with its customers safety concerns as a priority looks cheap and laughable. Which is a shame for Westfield and an even bigger shame for the poor sods who have to wear the uniform.

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