A large queue in the Departure lounge

I like to think that we're pretty high Brow at Mammal. We're really not big on toilet humour or anything that degrades us and our clients to little more than a bunch of giggling school-boys. This said there's a spot for All-Bran that's been given a regular run in Australia featuring former cricket test legend Merv Hughes. Seems the agency responsible felt that his mere presence was enough for the ad to work. That rather quaint 'Down Under' mentality of shoving an Aussie icon in an ad and thinking that'll do. Job done. No decent script or ideas required. Equalling of course a limp and dreary TV campaign that does no-one any favours. Least of all the client footing the bill. This said here's a US version of the same '10 Day Fibre Plan' which doesn't include any top Aussie blokes and though visiting a cliched visual idea and the toilet humour we don't approve of is a darn sight better than the Antipodean version. You can't help but smile as you watch...Tut Tut! Shame on us all.....