Brand Epiphany

This is a blog about branding, marketing, design and creative ideas and how all that stuff is used to connect people to companies and companies to people, or at least how i see it. it's NOT about helping companies to sell stuff - that would be a little to one-way, a little to asymmetrical. This blog started because after 15 years in branding, advertising and marketing I realised that the brand process was being looked at the wrong way, or if you like, only one way - from the companies point of view, but what i realised is the need to not only building brands to connect to people, it's about helping people connect with it brands! The difference? perspective.

I don't want to 'just' help companies build their brands anymore i want to work from the perspective of the 'people' who i feel would like, need, would 'get into connecting with a brand - and then build it from that perspective - sloppily said i know - but of epiphanic (not a word- it should be!) never the less - a shift in dimension, a fresh perspective on things, a break through if you like - a new way of looking at things that gives deeper meaning for me when i am presented with an opportunity to work with a new client or even to look at the way I'm working with them now - inner peace? yes, almost...