The continuing rise of online Poker games and ESPN’s world poker series and other Poker related spin-off’s has seen a huge increase in the general interest if the errrr sport? Print publication ‘Live Poker Magazine’ used DDB Paris to produce a fabulous campaign featuring the fundamental poker ‘art’ of bluff 'BECOME THE KING OF BLUFF'
Personally my initial reaction on seeing this one was to send two jets of recently sipped tea squirting from each nostril and into the murky depths of my Vaio. Wonder if Sony can include a ‘Re-cycled Tea Brown’ as a colour….
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