All Gods Creatures

We’re dog people at Mammal. Hence when the RSPCA bring out a kick-ass photo campaign linked to their site we stand and applaud and more importantly make a donation. The website therspcaneedsyou.com.au is seriously well done and use of the black and white image of a tough looking RSPCA inspector with ‘1 of our finest’ in the print campaign is both well conceived and dramatic. The totally wrong public perception of the RSPCA being little more than a bunch of saintly ‘Do gooders’ getting cats down from trees is being faced head-on with this hard hitting, gritty campaign. If the govt are only going chip in a paltry 2% of the $80m per annum funding then they’re going to need further campaigns like this to continue to do the fabulous work they on behalf of all us animal lovers. GRRRRR!!!!