Australian Retail Heavyweights "Battle of the Brands'

Nowhere is the power or the strength of an exclusive brand portfolio more apparentthan on the Australian high street as the country's department store heavyweights battle it out the secure a winning brand portfolio. The feeding frenzy over exclusivity of the brands ranged is far from over. Two heavy hitters Myer and David Jones are fighting it out - brand by brand. Rumour has it that Speedo, Jets, Gorman,See by Chloe and Philosophy by Alberta Ferretti, and children's brand Fred Bare have all left Myer for Jones town! viva le brand!

The Fame Formula

A formula for fame! Whoa. It's F(T) = B + P(1/10T+1/2Tsquared) in case you wanted to know, or at least that's what PR "guru" Mark Borkowski reckons in his latest book.
If you're a publicist and you've got one (a fame formula)i reckon you tell the world, publish a book, get everyone crunching the fame formula and soon we've got a planet of famous people,famously duped that is.

I wonder if the the Big Borkowski gave a thought to how his existing famous clients might be feeling about him giving away his fame IP? Shaking in their boots famous boots I suspect.

Personal Brand Champion -David "Sex" Soller

He might not be able to dance but he's stayed true to his personal brand for 3 long and painful years- love him or hate him 'Sex' (or just plain on Dave to the rest of us) has ticked all the personal branding boxes - the brand is easily understood, you remember him and his absolute self belief in the face of criticism is undeniable - at '21 plus' and with a legion of fans we vote David "Sex" Soller a personal brand champion.