Attention to detail

There’s no shortage of awards for cities and towns to grab these days and councils are always on front foot trying to spend some of the tax payers cash on a little home-town self-praise. So when the vast city of Birmingham in Britain wanted to spruk some self-promotion it distributed 720,000 flyers (nothing wrong with flyers - we do ‘em and done right they work a treat) to tell it’s own residents, and no doubt rival councils, what a great job they'd done with recycling targets. Sadly, the photo featured on the flyers for this proud achievement was of Birmingham, Alabama, USA. Proof reading? Pah! Who needs it…!

The Fame Formula

A formula for fame! Whoa. It's F(T) = B + P(1/10T+1/2Tsquared) in case you wanted to know, or at least that's what PR "guru" Mark Borkowski reckons in his latest book.
If you're a publicist and you've got one (a fame formula)i reckon you tell the world, publish a book, get everyone crunching the fame formula and soon we've got a planet of famous people,famously duped that is.

I wonder if the the Big Borkowski gave a thought to how his existing famous clients might be feeling about him giving away his fame IP? Shaking in their boots famous boots I suspect.

Personal Brand Champion -David "Sex" Soller

He might not be able to dance but he's stayed true to his personal brand for 3 long and painful years- love him or hate him 'Sex' (or just plain on Dave to the rest of us) has ticked all the personal branding boxes - the brand is easily understood, you remember him and his absolute self belief in the face of criticism is undeniable - at '21 plus' and with a legion of fans we vote David "Sex" Soller a personal brand champion.