Nirvana smells of teen spirits

Saw this spot via a recent Tweet. Clever, delightful concept and beautifully shot. One of a series not too distant from Carlsberg’s long running ‘Probably the Best Lager in the World’ campaign where these utopian worlds would exist if their particular brand of booze was running the show. Course reality is spend five minutes in any city centre late on a Friday or Saturday night where alcohol IS directing proceedings and it’s a stretch to believe you’ll see the kind of charm filled world seen here! More likely get threatened or vomited on by some ‘Absolut’ drunken youth. But then it’s not about the social problems caused by alcohol abuse it’s just an ad right? And a very good one at that.

Thin Blue Line

Whilst away in the UK during the Northern Spring it was hard to avoid all the negative police coverage in the media regarding the death of a protester at the G20 riot in the ‘City’ in London. So it was pleasing to see the Greater Manchester Police helping counter this via billboard campaign. The concept envisages how two recently imprisoned high-profile criminal gang members will have aged upon release. Coupled with some valuable PR in acknowledging the general public for there support with these type of prosecutions. Chalk one up to the boys in Blue! And in a rather bizarre postscript the familles of the convicted criminals featured are apparently taking legal action against the GMP as they feel the ad infringes their human rights! Ad's. You just can't win sometimes....

Attention to detail

There’s no shortage of awards for cities and towns to grab these days and councils are always on front foot trying to spend some of the tax payers cash on a little home-town self-praise. So when the vast city of Birmingham in Britain wanted to spruk some self-promotion it distributed 720,000 flyers (nothing wrong with flyers - we do ‘em and done right they work a treat) to tell it’s own residents, and no doubt rival councils, what a great job they'd done with recycling targets. Sadly, the photo featured on the flyers for this proud achievement was of Birmingham, Alabama, USA. Proof reading? Pah! Who needs it…!

All Gods Creatures

We’re dog people at Mammal. Hence when the RSPCA bring out a kick-ass photo campaign linked to their site we stand and applaud and more importantly make a donation. The website therspcaneedsyou.com.au is seriously well done and use of the black and white image of a tough looking RSPCA inspector with ‘1 of our finest’ in the print campaign is both well conceived and dramatic. The totally wrong public perception of the RSPCA being little more than a bunch of saintly ‘Do gooders’ getting cats down from trees is being faced head-on with this hard hitting, gritty campaign. If the govt are only going chip in a paltry 2% of the $80m per annum funding then they’re going to need further campaigns like this to continue to do the fabulous work they on behalf of all us animal lovers. GRRRRR!!!!

It's all Bluff

The continuing rise of online Poker games and ESPN’s world poker series and other Poker related spin-off’s has seen a huge increase in the general interest if the errrr sport? Print publication ‘Live Poker Magazine’ used DDB Paris to produce a fabulous campaign featuring the fundamental poker ‘art’ of bluff 'BECOME THE KING OF BLUFF'
Personally my initial reaction on seeing this one was to send two jets of recently sipped tea squirting from each nostril and into the murky depths of my Vaio. Wonder if Sony can include a ‘Re-cycled Tea Brown’ as a colour….

we vote the girl effect one of our favorite spots this year.... simple and very very smart... its what we aspire to, we love it, check out the girl effect