Australian Retail Heavyweights "Battle of the Brands'

Nowhere is the power or the strength of an exclusive brand portfolio more apparentthan on the Australian high street as the country's department store heavyweights battle it out the secure a winning brand portfolio. The feeding frenzy over exclusivity of the brands ranged is far from over. Two heavy hitters Myer and David Jones are fighting it out - brand by brand. Rumour has it that Speedo, Jets, Gorman,See by Chloe and Philosophy by Alberta Ferretti, and children's brand Fred Bare have all left Myer for Jones town! viva le brand!