Shirts (not hats) off!

Avid readers of this blog will have enjoyed a little piece wot I wrote not long ago regarding shirt sponsorship for English Prem team West Ham United AKA The Mighty Hammers. In the blog I was moaning (who me?! never!) about the prominence of the XL Holidays logo on the shirts taking away from the spirit of the strip and in turn de-valuing the West Ham brand. Good news (well unless of course you just booked a holiday with them...) is that XL Holidays have gone bust and West Ham have now terminated their $20 million sponsorship with them. Taking the logo from the shirts and all the branding from the hallowed ground at Upton Park. I'm assuming that meantime the shirts will, like Barcelona, carry no shirt advertising until a new sponsor can be found. Now THAT'S the West Ham United shirt I want! Pure, simple and proud. And if under new manager Zola we could get a string of wins happening in the Prem, maybe have a decent run in the cup competitions AND convince the club owners to put a cool Mammal logo on the shirts (well we can dream!) then the world would be a happier place.