A large queue in the Departure lounge

I like to think that we're pretty high Brow at Mammal. We're really not big on toilet humour or anything that degrades us and our clients to little more than a bunch of giggling school-boys. This said there's a spot for All-Bran that's been given a regular run in Australia featuring former cricket test legend Merv Hughes. Seems the agency responsible felt that his mere presence was enough for the ad to work. That rather quaint 'Down Under' mentality of shoving an Aussie icon in an ad and thinking that'll do. Job done. No decent script or ideas required. Equalling of course a limp and dreary TV campaign that does no-one any favours. Least of all the client footing the bill. This said here's a US version of the same '10 Day Fibre Plan' which doesn't include any top Aussie blokes and though visiting a cliched visual idea and the toilet humour we don't approve of is a darn sight better than the Antipodean version. You can't help but smile as you watch...Tut Tut! Shame on us all.....

Shirts (not hats) off!

Avid readers of this blog will have enjoyed a little piece wot I wrote not long ago regarding shirt sponsorship for English Prem team West Ham United AKA The Mighty Hammers. In the blog I was moaning (who me?! never!) about the prominence of the XL Holidays logo on the shirts taking away from the spirit of the strip and in turn de-valuing the West Ham brand. Good news (well unless of course you just booked a holiday with them...) is that XL Holidays have gone bust and West Ham have now terminated their $20 million sponsorship with them. Taking the logo from the shirts and all the branding from the hallowed ground at Upton Park. I'm assuming that meantime the shirts will, like Barcelona, carry no shirt advertising until a new sponsor can be found. Now THAT'S the West Ham United shirt I want! Pure, simple and proud. And if under new manager Zola we could get a string of wins happening in the Prem, maybe have a decent run in the cup competitions AND convince the club owners to put a cool Mammal logo on the shirts (well we can dream!) then the world would be a happier place.