Market research can be a tricky business. But sometimes the results speak for themselves. I did a quick survey round the Mammal office and asked each staff member whether having a picture of Glen Jakovich shoved for no apparent reason on ad's for garage doors would make them want to buy doors from that supplier. The reply was 100% no. There you go.
If you’re feeling down and feel that sniggering at someone might help then can I suggest a trip to your local Westfield Shopping Centre. Chances are in these retail therapy filled days that you’ll found yourself wandering around one soon enough. My local is the ‘Carousel’ in Cannington. It would be a standard policy for a company like Westfield to deck their store ‘security’ officers out in uniforms giving them presence and gravitas. A form of shopping centre branding if you like to make consumers feel safe in their particular centres. Especially given the great packs of roaming disaffected youth wandering around these places on a late night shopping Thursday.
Now sadly for the security guards concerned these ‘designer’ uniforms are THE most ill-fitting clothes I have ever seen. I’ve yet to see any of the staff in ones that even vaguely fit their body shape. It would appear the original design and sizing of the jacket was done on Shrek. The sleeves are so long that Michael Phelps would be struggling to spot his hands poking out and you’d have to iron the thing on a frying pan to get the shape right. Thus a chance for Westfield to present their business as a professional brand with its customers safety concerns as a priority looks cheap and laughable. Which is a shame for Westfield and an even bigger shame for the poor sods who have to wear the uniform.
This spot has been knocking around for a while but just in case you haven’t seen it here it is. It’s impossible not to laugh. I tried and ended up in hospital with perforated eyeballs.
The anti-smoking spot for the WA Cancer Council currently airing definitely does the business. I don’t smoke but it still got me thinking “Gee maybe I should quit then go punch my local tobacconist in the face”. The Leonard Cohen track is an inspired move even though the agency will probably get hammered by some of their short-sighted contemporaries for going a montage. The fact is we’ve reached a tipping point on the smoking cause and our relationship (for those old enough) with past campaigns is pretty telling; at least it is for me
The ‘Everybody knows' tag is brilliant – this spot is exactly what was needed; why buy a new sledge hammer when you’ve got 10 perfectly good ones in the shed.
Nothing new in shocking the audience but the concept reintroducing the back catalogue via montage is a small stroke of genius….
As I staggered though my local shopping centre the other day I paid my weekly visit to Coles supermarket. According to their corporate tagline we the punters should 'Love' them as opposed to those 'Fresh Food' people at Woolworths who presumably we only 'Like'. Anyway, as I entered the store I passed through one of those automatic gate/barrier things that both these grocery giants like to employ. Which made me ask the question 'Why the flamin' heck do they have those things?!!' I mean it seems they're actually trying to prevent their valued (apparently) customers entering the premises to spend our hard earned credit crisis cash. I can understand making it tricky to leave (especially if one has absent-mindedly or otherwise not paid) but why make the entry to their stores so unwelcoming? I go to my local Bunnings, K-Mart or Big W and there's usually someone standing there to welcome me in. "Hello Mr Ronan" they say. "Can we offer you a Laitte and a tasty Cinnamon bun"? OK maybe they don't actually say any of that but at least one feels welcome. Not so with a steel bar across the entry.
It's a sad reflection on our world when we (that's tax payers...well UK Tax payers to be more specific) have to spend a million pounds on an anti-drugs (cocaine) spot aimed at a 15-18 year old demographic. It's a tall order to be serious and amusing and gritty and getting a serious public health message across and all whilst engaging teenagers. This one ticks all the boxes but I'm still not sure.....
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