Snuggie

This spot has been knocking around for a while but just in case you haven’t seen it here it is. It’s impossible not to laugh. I tried and ended up in hospital with perforated eyeballs.

Anti smoking montage an inspired move

The anti-smoking spot for the WA Cancer Council currently airing definitely does the business. I don’t smoke but it still got me thinking “Gee maybe I should quit then go punch my local tobacconist in the face”. The Leonard Cohen track is an inspired move even though the agency will probably get hammered by some of their short-sighted contemporaries for going a montage. The fact is we’ve reached a tipping point on the smoking cause and our relationship (for those old enough) with past campaigns is pretty telling; at least it is for me

The ‘Everybody knows' tag is brilliant – this spot is exactly what was needed; why buy a new sledge hammer when you’ve got 10 perfectly good ones in the shed.

Nothing new in shocking the audience but the concept reintroducing the back catalogue via montage is a small stroke of genius….

Thumbs up from us.

The Iron Curtain To The Tea Bags.

As I staggered though my local shopping centre the other day I paid my weekly visit to Coles supermarket. According to their corporate tagline we the punters should 'Love' them as opposed to those 'Fresh Food' people at Woolworths who presumably we only 'Like'. Anyway, as I entered the store I passed through one of those automatic gate/barrier things that both these grocery giants like to employ. Which made me ask the question 'Why the flamin' heck do they have those things?!!' I mean it seems they're actually trying to prevent their valued (apparently) customers entering the premises to spend our hard earned credit crisis cash. I can understand making it tricky to leave (especially if one has absent-mindedly or otherwise not paid) but why make the entry to their stores so unwelcoming? I go to my local Bunnings, K-Mart or Big W and there's usually someone standing there to welcome me in. "Hello Mr Ronan" they say. "Can we offer you a Laitte and a tasty Cinnamon bun"? OK maybe they don't actually say any of that but at least one feels welcome. Not so with a steel bar across the entry.

Dog, Mule and Charlie

It's a sad reflection on our world when we (that's tax payers...well UK Tax payers to be more specific) have to spend a million pounds on an anti-drugs (cocaine) spot aimed at a 15-18 year old demographic. It's a tall order to be serious and amusing and gritty and getting a serious public health message across and all whilst engaging teenagers. This one ticks all the boxes but I'm still not sure.....

Pretty In Pink

Those of us that follow the Beautiful Game will know that it's been long time since players wore good ole plain black boots. Us marketing guys stepped in years ago so that designs became cool, bright coloured, hi-tech and more importantly that this seasons newest design was a MUST have for all budding football players to emulate their idols. Nike, naturally one of the leaders in football boots branding have just released their latest design......

Dad ROCK!

A combination of two unlikely ingredients can sometimes make the best of meals. Don't panic I'm not going all celebrety chef here. Just making the point that the most impact can sometimes come from having our preconcieved ideas shattered. It's a key tool of marketing. I know I'm not explaining this very well so instead here's a clip of 'The Hold Steady' appearing on the David Letterman Show. Most of the band look like someones drunken Uncle dancing at a wedding BUT the subsequent song and performance is a sublime slice of feel good bar-band rock. If they looked like say the Strokes or The Kings Of Leon then it just wouldn't be as good. See what I mean....

Short but Oh-So-Funny

For those not in the know (I'm rarely in the know about much...) 'Channel Bee' is a UK based TV Internet Channel. This little gem of a plug makes great use of the classic duo of a) Children and b) swear words. I warn in advance of a beeped out swear word for our more senstive readers....